Online buyers spend whopping $1 Billion on this Black Friday
Posted on November 26, 2012, by Admin, under Technology News
According to a ComScore research, the deal searchers just spent 26% more money in this Black Friday, compared to the previous one.
This year, the on-line sellers & shop-owners had their smile widened, as the on-line market, for the first time collected more than 1 Billion USD in a day. As per the ComScore analysis, even this Thanksgiving day had better sales than the previous one, with a whopping 32% increment reaching nearly 650 Million USD.
Gian M Fulgoni, the executive chairman of ComScore quoted, “Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel – particularly among those who prefer to avoid crowds at the stores”. He also stated, “Coupled with early reports indicating that Black Friday sales in retail stores were down 1.8 percent, we can now confidently call it a multi-channel marketing phenomenon”.
The result by ComScore is pretty much similar with the IBM’s research. IBM calculated a 20.7% increment this year in sales, which is a bit lower than ComScore’s research.
Computer Hardware and Accessories, which used to be the most popular category on Black Friday, got beaten by Apparel and Accessories , which used to be number 2 historically. Almost 25% of the revenue was generated from Apparel and Accessories. The fastest growing category however, was the Digital Downloads and Subscriptions, thanks to the Smartphones, Tablets and the PDF readers. The total sale growth in this category increased by a whopping 29% this year.
Nearly 58 million customers logged into the online sites on Friday, which is 18% more than the last year, excluding the well known sites like ebay, Amazon and a few others.
ComScore also forecasted a memorable increment in sales on today during Cyber Monday, when the customers in United States are supposed to be taking the big shopping lists with them to their Work.
“With Thanksgiving now behind us and most consumers returning to work tomorrow, we can look forward with anticipation to Cyber Monday, which according to norms we’ve observed over the past three years should be the heaviest online shopping day of the season with sales approaching $1.5 billion or even higher”, Gian M Fulgoni mentioned.
That prediction beats the 1.25 billion USD, that the shoppers paid out shopping online during last year’s Cyber Monday.
According to ComScore, total sales for the first 24 days of this month received a whopping total of 13.7 billion USD, which almost 16% higher than the same period previous year.